As a professional, you know that first impressions are everything.
Whether you’re trying to close a deal with a new client or give a presentation to a prospective customer, the way you present your products and services can make or break the sale. One aspect of your presentation that can have a big impact on how your audience perceives you is color.
By understanding the psychology of color and how to use it effectively, you can establish an instant connection with your audience and increase your chances of closing the sale.
Wearing colors that complement your skin tone can make you appear more vibrant, healthy, and confident, which can help to build trust and credibility with clients.
By choosing clothing and accessories that flatter your natural coloring, you can differentiate yourself from others in their industry.
Knowing which colors look best on you can help you feel more confident and self-assured when meeting with clients or giving presentations.
Having a color analysis done can make it easier for you to shop for clothing and accessories and to put together coordinated outfits that look professional and polished.
A professional color analysis can help you figure out exactly what to wear for any occasion, be it formal or informal meeting. It will make you memorable and lend authority to your words.
In the digital age, your online presence is as important as your physical one. Knowing your colors can help you choose outfits that look good on video calls and in professional photos, ensuring consistency in how you present yourself both in-person and online.
You have 7 seconds to make
a first impression
Marcella will spend 2-1/2 hours with you using scientific methods to determine your unique color palette, taking into account your skin tone, hair color, and eye color. This includes suggestions for clothing, make-up, and hair.
Marcella will show you exactly how to use your make-up to highlight your best features and discuss how to “take it up a notch” for a more glamorous look and how to neutralize for more casual situations, so that you are at your best at any given time.
We will go through your make-up bag together and assess what works to make you radiant and eliminate those that don’t. If anything is missing, Marcella has a line of make-up perfectly suited for your skin tone.
Personalized color swatch book for you to take away, which includes your specific colors, as well as guidance on how to use them effectively in your wardrobe, makeup and accessories.
By the end of the session, you’ll be clear on what you need to do in any given situation to present a confident, savvy professional. You’ll have the tools to take with you shopping so that you never have to wonder if an item is going to show you in the best light.
Bring 3-4 of your favorite outfits and have Marcella give her professional opinion on color, fit, style & silhouette. She will give suggestions on the best way to make them work to your advantage.
Aligning Your Inner Essence With Your Outer Presence
Marcella Scherer is founder and CEO of Marcella Scherer, Inc. with a 30 year career as a certified image, presence and communication consultant. Her focus is working with high-level executives, speakers, entrepreneurs, and corporations to build dynamic teams with the power to communicate beyond boundaries or barriers for enhanced productivity, profitability, and presence.
Image is a powerful communication tool and Marcella empowers individuals to identify their unique and authentic style in order to exude a more confident executive presence both in person and online using the principles of the ABCD’s of Image; Appearance, Behavior, Communication and Digital Presence.
Executive Image, Presence & Leadership Consultant, Author, Speaker, Coach
Marcella@MarcellaScherer.com
© Marcella Scherer 2026